Producer Sean Cole visits Chad's Trading Post in Southampton, Massachussetts. One person who works there wears a shirt that says "Chad's Brother;" other shirts say "Chad's Best Friend," "Chad's Cousin," and "Chad's Father." Pictures of Chad are everywhere.
Producer Sean Cole heads to Toronto to see if it was true what he heard: that lots and lots of the bartenders who used to serve him drinks there were on coke at the time. Then Sean takes Ira through a catalogue of the various professions in which people tend to get high.